RAWTHENIC NEWS – THE COPYS ARE COMING!

When I first had the idea for RAW, everyone thought I was nuts. They said things like “nobody is going to want to smoke something that looks like a brown paper bag”.  I explained to them my vision for an ultra-thin unrefined, unbleached (not whitened with chlorine) paper that still had its natural brown hue.  They laughed and scoffed.  Eventually I was able to bring my idea to fruition and in 2005 we launched RAW.   The market response was beyond our wildest expectations.  RAW is more than just a rolling paper, it has its own cult-like following.  Smokers everywhere switched to RAW in droves and it is the fastest growing rolling paper brand. It’s an amazing niche product that really speaks to its fans.

Of course, with success come copycats, and they’re starting to show up in the marketplace. However it’s really great that the big guys appreciate the market demand for more natural smoking products. While the big guys must respect HBI's rights in its innovations, we welcome them and our many new customers to the natural smoking movement!