About Us

HBI®’s mission is to increase smokers’ enjoyment by producing and distributing the very best RYO and MYO products in the marketplace. We accomplish this in two ways;  first by offering our customers their choice of every high quality Roll-Your-Own product available. Each product evinces a unique style or fills a particular market need. We look for qualities such as eye-catching packaging, ultra-lightweight thickness, excellent paper quality and mouthwatering flavor. We simply refuse to offer what we deem to be inferior goods to our customers, without warning them in advance. The second way we add to smokers’ enjoyment is by producing totally new products ourselves (or with a partner) and by improving existing smoking products.

HBI® leads the marketplace with new products. For example in 2011 we launched the ELEMENTS PERFECT FOLD™, which is the culmination of rolling paper design and development. You can read about it further in the catalog, but in short it’s the greatest thing to hit rolling papers since 1900. It took us years of development to both invent this product and create the machine to produce it. This sort of innovation is exactly what our customers demand and expect from us, and why we continue to be #1 in our market segment by a large margin.

Our competitors have an objective – to make themselves a LOT of money. HBI® has an objective – to make you a LOT of money. We take great pride in finding the right products for each customer and providing the necessary support to foster success. If you’re selling, we’re selling.

At HBI® we strive to fulfill orders with great speed and accuracy. We recently upgraded our operating system to SAP® to maximize our processing capabilities. However, as much as we would like to be 100% dependable, mistakes happen. In response, we have no doubt that you will be impressed with our drive and ability to rectify any issues. After all, we want to work closely with you for the entire lifetime of your business. We’re all in this together.

Thank you,

The HBI USA Team

The past two years have seen the largest changes to our industry in decades. The businesses that thrived during these changes are the ones that adapted the quickest. It’s important to have agile suppliers like HBI® who can quickly invent and bring to market new products whenever old products are legislated out of the market. In short – you need to keep your business agile in these times of change. Experiment with new products for your customers. Some will be big winners and some will be losers – but you’ll never find the winners if you don’t try new things. The stores that are the quickest to try new things are also the most successful. A very wise industry insider once told me that if one out of every three new products I stock is a hit, I’ve done amazingly well. Fortunately, we’ve done much better than that average.

In 2011 HBI® donated $50,000 toward Eco-education and $10,000 to dig and equip a water well in a drought stricken region of Southern Ethiopia. We have also donated significantly to other worthwhile causes. We are very proud of who we are and what we’ve been able to accomplish.